Creating Brilliant Salesletters

Here are the ingredients to constructing an incredibly effective sales letter. If you letter contains all of them, it will absolutely 1) help you build your subscriber email list, and 2) generate direct sales:
1) Open up with a statement of the problem that you can solve;

2) Speak of a secret, mysterious or fabulously easy way in which you can help the reader to solve it;

3) Use some graphic, highly fear-invoking examples;

4) Repeat the messianic message of your easy, anyone-can-do-this solution; [continued...]

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