It's indisputable. One of the most increasingly used arrows in the Mad Marketing Tactics quiver is the QR Code -- a curious mixture of powerful instant marketing and contemporary art.
They effectively use minimal advertising 'real estate" or available
space to convey the greatest amount of crucial information. Efficient?
No? Mobile Communication meets (and mates with) Pop Art!QR codes (those funny-looking little "stamps" that you've been seeing everyplace -- you know, the ones that remind you of bar codes at the supermarket, except that they are more square, and contain seemingly random patterns within them instead of a series of vertical stripes of varied thickness) have become all the rage. QR stands for Quick Response.
A QR stamp is a powerful mobile device-readable marketing tool which can be placed on a poster, in a store window, on the outside of a mailing piece or magazine, a business card a T-shirt, a coffee mug, a temporary tattoo, a laminated ID badge -- virtually anywhere. And they have taken on the role of being some sort of pop art. Some companies are now actually modifying these two-dimensional icons to make them extra colorful, or to make them look like neon or graffiti. If there's a surface, it can be home to a QR Code....even if that surface is a side of a moving truck, or a T-shirt, or a briefcase! [read more!]
http://bit.ly/Y95yUN
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