Classified ads are still incredibly inexpensive, yet continuously
effective, with the highest ROI in your marketing mix. If you run them (both
in e-media and in print), these targeted media mix components will
enhance your Credibility, Branding and Direct Sales. By their nature
they are aimed right at your target market (that's why we call them
'classified'), so they draw in motivated hot leads better than almost
any other traditional form of advertising. If you run them month after
month, your will also -- simply by "being there" -- enhance your
credibility, name recognition and branding. Factoid: Your most likely
easily-convertible customers are those persons who have seen your ad in
the same publication 3 to 7 times. They key to getting the highest
possible ROI and sales numbers out of your miniscule (relatively) media
spend on these diamonds is in running them month after month in as many relevant publications as possible. Read on:
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