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Sunday, February 3, 2013

Increase Direct Sales With Classified Ads!

Classified ads are still incredibly inexpensive, yet continuously effective, with the highest ROI in your marketing mix. If you run them (both in e-media and in print), these targeted media mix components will enhance your Credibility, Branding and Direct Sales. By their nature they are aimed right at your target market (that's why we call them 'classified'), so they draw in motivated hot leads better than almost any other traditional form of advertising. If you run them month after month, your will also -- simply by "being there" -- enhance your credibility, name recognition and branding. Factoid: Your most likely easily-convertible customers are those persons who have seen your ad in the same publication 3 to 7 times. They key to getting the highest possible ROI and sales numbers out of your miniscule (relatively) media spend on these diamonds is in running them month after month in as many relevant publications as possible. Read on:

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