In the world of email, sales letters are a common communications tool to motivate action -- and that action is usually either signing up to be on a double-opt-in subscription list, or making a purchase using your credit card or PayPal account. In terms of my beloved readership of The Sending Signals Blog, dissecting these letters (at least the better ones) tells about how human nature can be positively exploited in order to generate action -- even in a situation where there is no oral communication, no body-language to interpret, and no physical posturing to impress an audience. It is a demonstration of the power of print media, with just a bit of arts and crafts and special effects thrown in.
Some written books have changed the entire world and its culture. Some authors have a “gift” for writing compelling novels or stories. Well -- at the risk of offending the sensibilities of some of my more highbrow, cerebrotonic readership, a sales letter is a written art form in its own right. It is a popular and potent means of messaging, and delivering that message with a laser focus.
Sales letters (those long, scrolling affairs which we often receive via email inbox), are a very potent means of direct selling if they incorporate certain very basic ingredients. And even if we feel sheepish about reading some of them, we are compelled, if they are good, to do so.
An example of a terrific, effective sales letter, utilizing all of the sales tradecraft, referencing, visual imagery, and fear-based calls to action is yours for the viewing. It is violent by its nature, it does use profanity, but it addresses the topic of “instantly effective instinctive self-defense.”
As we all know, fear of loss or pain is a much more powerful motivator than cupidity (greed), or an opportunity for gain... Now that I've gotten your attention...
http://bit.ly/WW28ph
Share
***
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.