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Wednesday, February 6, 2013

Serial Retweeting: A Geometric Progression

To get your message across to as many people as possible, you need to turn the recipients of your information into "pushbutton evangelists." With Twitter, for example, the core value of your Twitter account is not actually just the number of followers (although advertisers will use that number as a metric to determine what they are willing to pay you to put their ads into your twitterstream and out to your audience) -- it is actually the rate of retweeting RT-ing) of your tweets by your readers or followers (Tweeps!), as third parties.

You want to maximize the probability of your being re-tweeted every single time you tweet.

Here are a few quick take-away clues: 1) be certain the first five words of text contain the word "you"; 2) be certain that you've got a live link in the tweet; 3) Add the words "please RT" or "please retweet."; 4) Sensationalize your tweet headline; and 5) Use your best manners -- express gratitude! Another hint: Find the hottest-trending hastags and add at least one of them to the end of your tweet

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