When Your Headquarters Is In Cyberspace

Leaders, commanders and managers, as well as team coordinators and the entire Capital Hill Crew are embracing new technologies (mobile messaging, text messages, mass text alerts and even such pedestrian social media as Twitter to communicate more spontaneously, more easily, more naturally (personably - giving their clients, customers, employees and shareholders a bit of banter to add an element of approachability and informality) and with greater frequency. They are entering the realm of "Heisenberg Mobile Cyberspace Headquarters And Command Posts," as well as the trend toward giving a personality, voice, face and attitude to branding. Fascinating...

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