YOU SIMPLY MUST READ THIS !: Marketing

Showing posts with label Marketing. Show all posts

Tuesday, March 5, 2013

Legendary Leaders Who Are (Or Weren't) Managers

There are scores of individuals whom the public believes exemplify the greatest aspects of leadership. Most of these "leaders" are at the top of successful companies and have actually become their company's emblem -- not unlike the GEICO Gecko. Many of these individuals have tremendous visions and outstandingly powerful personalities -- but they are much more figureheads and living allegories than functioning Chief Executives in terms of the management of their respective companies.

The bulk of the task of actually managing a company's people, projects and processes falls to the other members of the elite C-Suite involved in operations, marketing and (especially recently) technology. In fact, these uncelebrated heroes (and heroines) are usually stuck in the unenviable position of having to repress the Big Chief's exaggerations, overstatements, and insulting or inflammatory comments -- or , in the event that the Chief has already made his "pronouncements" -- then doing the best that they can at damage control and some uncomfortable backpedaling.[Read On]

http://bit.ly/YOM9c5

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Monday, February 25, 2013

Legendary Leaders Who Are (Or Weren't) Managers

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Sunday, February 24, 2013

QR Codes: Mobile Communication Meets Pop Art!

It's indisputable. One of the most increasingly used arrows in the Mad Marketing Tactics quiver is the QR Code -- a curious mixture of powerful instant marketing and contemporary art. They effectively use minimal advertising 'real estate" or available space to convey the greatest amount of crucial information. Efficient? No? Mobile Communication meets (and mates with) Pop Art!

QR codes (those funny-looking little "stamps" that you've been seeing everyplace -- you know, the ones that remind you of bar codes at the supermarket, except that they are more square, and contain seemingly random patterns within them instead of a series of vertical stripes of varied thickness) have become all the rage. QR stands for Quick Response.

A QR stamp is a powerful mobile device-readable marketing tool which can be placed on a poster, in a store window, on the outside of a mailing piece or magazine, a business card a T-shirt, a coffee mug, a temporary tattoo, a laminated ID badge -- virtually anywhere. And they have taken on the role of being some sort of pop art. Some companies are now actually modifying these two-dimensional icons to make them extra colorful, or to make them look like neon or graffiti. If there's a surface, it can be home to a QR Code....even if that surface is a side of a moving truck, or a T-shirt, or a briefcase! [read more!]

http://bit.ly/Y95yUN