It's indisputable. One of the most increasingly used arrows in the
Mad Marketing Tactics quiver is the QR Code -- a curious mixture of powerful instant
marketing and
contemporary art.
They effectively use minimal advertising 'real estate" or available
space to convey the greatest amount of crucial information. Efficient?
No?
Mobile Communication meets (and mates with) Pop Art!QR codes (those funny-looking little "
stamps" that you've been seeing everyplace -- you know, the ones that remind you of
bar codes
at the supermarket, except that they are more square, and contain
seemingly random patterns within them instead of a series of vertical
stripes of varied thickness) have become all the rage. QR stands for
Quick Response.
A QR
stamp is a powerful
mobile device-readable marketing tool which can be placed on a poster, in a store window, on the outside of a mailing piece or magazine, a
business card a T-shirt, a coffee mug, a temporary tattoo, a laminated
ID badge -- virtually anywhere. And they have taken on the role of being some sort of
pop art.
Some companies are now actually modifying these two-dimensional icons
to make them extra colorful, or to make them look like neon or graffiti.
If there's a surface, it can be home to a QR Code....even if that
surface is a side of a moving truck, or a T-shirt, or a briefcase! [read
more!]
http://bit.ly/Y95yUN
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